语言教学 | 普渡大学写作教学系列General Writing 19-The Rhetorical Situation(2)
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来源：普渡大学写作中心
征稿：二语写作
Rhetorical Situations (2) --Elements of Rhetorical Situations & Aristotle's Rhetorical Situation
Elements of Rhetorical Situations
There is no singular rhetorical situation that applies to all instances of communication. Rather, all human efforts to communicate occur within innumerable individual rhetorical situations that are particular to those specific moments of communication.
An awareness of rhetorical situations can help in both composition and analysis. In the textbook Writing Today, Johnson-Sheehan and Paine recommend, “Before you start writing any text, you should first gain an understanding of your rhetorical situation” (12). The rest of this resource will focus on understanding the rhetorical situation. Once you know how to identify and analyze the elements of rhetorical situations, you will be better able to produce writing that meets your audience’s needs, fits the specific setting you write in, and conveys your intended message and purpose.
Each individual rhetorical situation shares five basic elements with all other rhetorical situations:
A text (i.e., an actual instance or piece of communication)
An author (i.e., someone who uses communication)
An audience (i.e., a recipient of communication)
Purposes (i.e., the varied reasons both authors and audiences communicate)
A setting (i.e., the time, place, and environment surrounding a moment of communication)
These five terms are updated versions of similar terms that the ancient Greek thinker Aristotle articulated over two thousand years ago. While Aristotle’s terms may be familiar to many people, his terminology more directly applied to the specific needs and concerns of his day. This resource uses more current terminology to more accurately identify the kinds of rhetorical situations we may encounter today. But since Aristotle’s work in rhetoric has been so influential, below is a brief discussion of Aristotle’s terms and how they relate to the terms in this resource (text, author, audience, purposes, and setting).
Aristotle's Rhetorical Situation
Rhetorical Concepts
Many people have heard of the rhetorical concepts of logos, ethos, and pathos even if they do not necessarily know what they fully mean. These three terms, along with kairos and telos, were used by Aristotle to help explain how rhetoric functions. In ancient Greece, these terms corresponded with basic components that all rhetorical situations have.
Logos
Logos is frequently translated as some variation of “logic or reasoning,” but it originally referred to the actual content of a speech and how it was organized. Today, many people may discuss the logos qualities of a text to refer to how strong the logic or reasoning of the text is. But logos more closely refers to the structure and content of the text itself. In this resource, logos means “text.”
Ethos
Ethos is frequently translated as some variation of “credibility or trustworthiness,” but it originally referred to the elements of a speech that reflected on the particular character of the speaker or the speech’s author. Today, many people may discuss ethos qualities of a text to refer to how well authors portray themselves. But ethos more closely refers to an author’s perspective more generally. In this resource, ethos means “author.”
Pathos
Pathos is frequently translated as some variation of “emotional appeal,” but it originally referred to the elements of a speech that appealed to any of an audience’s sensibilities. Today, many people may discuss the pathos qualities of a text to refer to how well an author appeals to an audience’s emotions. Pathos as “emotion” is often contrasted with logos as “reason.” But this is a limited understanding of both pathos and logos; pathos more closely refers to an audience’s perspective more generally. In this resource, pathos means “audience.”
Telos
Telos is a term Aristotle used to explain the particular purpose or attitude of a speech. Not many people use this term today in reference to rhetorical situations; nonetheless, it is instructive to know that early rhetorical thinkers like Aristotle actually placed much emphasis on speakers having a clear telos. But audiences can also have purposes of their own that differ from a speaker’s purpose. In this resource, telos means “purpose.”
Kairos
Kairos is a term that refers to the elements of a speech that acknowledge and draw support from the particular setting, time, and place that a speech occurs. Though not as commonly known as logos, ethos, and pathos, the term kairos has been receiving wider renewed attention among teachers of composition since the mid-1980s. Although kairos may be well known among writing instructors, the term “setting” more succinctly and clearly identifies this concept for contemporary readers. In this resource, kairos means “setting.”
Current Elements of Rhetorical Situations
All of these terms (text, author, audience, purpose, and setting) are fairly loose in their definitions and all of them affect each other. Also, all of these terms have specific qualities that affect the ways that they interact with the other terms. Below, you’ll find basic definitions of each term, a brief discussion of the qualities of each term, and then finally, a series of examples illustrating various rhetorical situations.
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语言教学 | 普渡大学写作教学系列General Writing 18-The Rhetorical Situation(1)